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1 personnel marketing
Englisch-Deutsch Fachwörterbuch der Wirtschaft > personnel marketing
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2 personnel marketing
упр. маркетинг персонала (вид управленческой деятельности, направленный на определение и покрытие потребности в персонале; направления маркетинговой деятельности в области персонала включают в себя: разработку профессиональных требований к персоналу, определение качественной и количественной потребности в персонале, расчет затрат на приобретение и дальнейшее использование персонала, выбор источников и путей покрытия потребности в персонале, формирование имиджа компании на рынке труда и внутренний PR)See: -
3 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
4 personnel management
упр. управление персоналом (современный подход к управлению людьми, включающий подбор персонала, его подготовку, мотивацию, вознаграждение, обеспечение безопасности труда и др.; сходно с управлению трудовыми ресурсами, но в отличие от последнего особо выделяет психологическую составляющую процесса управления)Syn:manpower management, personnel administration, human resource management, staff management 2), labour managementSee:* * ** * *управление сотрудниками организации в целях выполнения ими их работы в рамках организации в целом, как в ее интересах, так и в интересах сотрудников -
5 marketing partner accreditation
аккредитация маркетинг-партнеров
ОКОИ обязан предоставить маркетинг-партнерам аккредитацию в соответствии с Соглашением о маркетинговом плане и контрактами с Всемирными партнерами. Такие аккредитации предоставляются различным категориям персонала – от высшего руководства компаний до гостей, принимающих участие в программах приема почетных гостей, и оперативных сотрудников, предоставляющих услуги ОКОИ.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing partner accreditation
OCOG must grant marketing partners accreditations as outlined in the MPA and TOP partner contracts. These accreditations will be applicable to various kinds of personnel - from senior executives, to guests participating in hospitality programs and to operations staff that provide services to the OCOG.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > marketing partner accreditation
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6 personnel department
1. отдел кадров2. воен. управление или отдел личного состава -
7 marketing personnel
Деловая лексика: персонал подразделения маркетинга, сотрудники подразделения маркетинга -
8 IOC base marketing services
базовые сервисы МОК в области маркетинга
МОК предоставит Оргкомитету «Сочи-2014» следующие базовые услуги в области маркетинга:
• помощь во взаимодействии между Оргкомитетом «Сочи-2014» и Всемирными партнерами;
• помощь Оргкомитету «Сочи-2014» в подготовке семинаров по темам, имеющим отношение к маркетинг-партнерам Игр;
• помощь Оргкомитету «Сочи-2014» в маркетинговой деятельности (включая Спонсорскую программу приема почетных гостей) с целью поддержки имиджа Игр в целом;
• обеспечение персонала Оргкомитета «Сочи-2014» такими образовательными и обучающими ресурсами и/или материалами (презентациями), которые МОК сочтет необходимыми;
• передача персоналу Оргкомитета «Сочи-2014» опыта в области маркетинга, накопленного в прошлом при проведении Игр; и
• обеспечение Оргкомитета «Сочи-2014» такими управленческими сервисами и механизмами взаимодействия, которые, по мнению МОК, будут необходимы для реализации Всемирной программы МОК.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
IOC base marketing services
IOC shall provide the following marketing-related base services to Sochi 2014:
• facilitate liaison between Sochi 2014 and TOP partners;
• assist Sochi 2014 in the development of workshops on topics relevant to Games marketing partners;
• assist Sochi 2014 in its marketing activities (including the Sponsor Hospitality Program) to ensure the enhancement of the overall Games image;
• provide such educational resources and/or presentations to Sochi 2014 marketing staff, as the IOC considers necessary;
• share past Games marketing experience with Sochi 2014 personnel; and
• provide such management services and liaison facilities within Sochi 2014, as the IOC deems necessary in order to facilitate the implementation of the TOP Program.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > IOC base marketing services
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9 international marketing manager
English-Russian big medical dictionary > international marketing manager
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10 head
A n1 Anat (of person, animal) tête f ; the top of one's head le sommet de la tête or du crâne ; he had a beret on his head il avait un béret sur la tête ; she put her head round the door elle a passé la tête par la porte ; my head aches j'ai mal à la tête ; to nod one's head hocher la tête ; to have a fine head of hair avoir une belle chevelure ; to get ou keep ou have one's head down lit avoir or garder la tête baissée ; fig ( be inconspicuous) ne pas se faire remarquer ; ( work hard) avoir le nez sur son travail ; with one's head in one's hands la tête dans les mains ; from head to foot ou toe de la tête aux pieds, des pieds à la tête ; he pulled his sweater over his head il a retiré son pull ; the decision was made over the heads of the members la décision a été prise sans consulter les membres ; she was promoted over the heads of her colleagues elle a obtenu une promotion qui revenait de droit à ses collègues ; to stand on one's head faire le poirier ; to stand an argument/theory on its head fig [person] prendre le contre-pied d'un argument/d'une théorie ; [evidence, fact] contredire un argument/une théorie ; heads turned at the sight of… tout le monde s'est retourné en voyant… ; to hold a gun ou pistol to sb's head lit braquer un pistolet contre la tête de qn ; fig tenir le couteau sous la gorge de qn ;2 ( mind) tête f, crâne ○ m pej ; her head was full of grand ideas elle avait la tête pleine de grandes idées ; I can't get it into her head that je n'arrive pas à lui enfoncer dans la tête or le crâne que ; he has got it into his head that I love him il s'est mis dans la tête que je l'aime ; he has taken it into his head to resign il s'est mis en tête de démissionner ; what(ever) put that idea into her head? qu'est-ce qui lui a mis cette idée dans la tête? ; I can't get the faces of those starving children out of my head je n'arrive pas à oublier les visages affamés de ces enfants ; I can't get that tune out of my head je n'arrive pas à m'ôter cet air de la tête ; you can put that idea out of your head! tu peux oublier cette idée! ; he put the idea of danger out of his head il a chassé l'idée du danger de sa tête ; all these interruptions have put it out of my head toutes ces interruptions me l'ont fait sortir de la tête ; the name has gone right out of my head le nom m'est complètement sorti de la tête ; I can't add them up in my head je ne peux pas les additionner de tête ; I wonder what's going on in her head? je me demande ce qui lui passe par la tête ; to be ou go above ou over sb's head ( too difficult) passer par-dessus la tête de qn, dépasser qn ; don't worry ou bother your (pretty little) head about that ○ ! ne te casse pas la tête pour ça ○ ! ; use your head ○ ! sers-toi de tes méninges ○ ! ; to turn sb's head tourner la tête à qn ; her success has turned her head son succès lui a tourné la tête ; to have a (good) head for figures/business être doué pour le calcul/les affaires ; I have a good head for heights je n'ai pas le vertige ; to have no head for heights avoir le vertige ;3 Meas, Turf tête f ; to be a head/half a head taller than sb, to be taller than sb by a head/half a head dépasser qn d'une tête/d'une demi-tête ; to win by a (short) head Turf, fig gagner d'une (courte) tête ;4 ○ ( headache) mal m de tête ; to have a bad head ○ gen avoir mal à la tête ; ( hangover) avoir mal aux cheveux ○ ;5 (leader, director) (of family. church, agency, section) chef m ; (of social service, organization) responsable mf, directeur/-trice m/f ; at the head of à la tête de ; a team of experts with Dubois at its head une équipe d'experts avec Dubois à sa tête ; head of government/State chef de gouvernement/d'État ; head of department Admin chef de service ; Sch professeur principal ; head of Maths/German Sch responsable de la section de Maths/d'allemand ; head of personnel/marketing Comm chef du personnel/du marketing ;6 Admin, Comm ( individual person or animal) we paid £10 a head ou per head nous avons payé 10 livres sterling par personne ; to count heads compter les gens ; 50 head of cattle Agric 50 têtes de bétail ; 30 head of sheep 30 moutons ;7 Sport, Tech (of pin, nail etc, hammer, golf club) tête f ; (of axe, spear, arrow) fer m ; ( of tennis racquet) tamis m ; ( of stick) pommeau m ;8 ( front or top end) ( of bed) chevet m ; ( of table) (haut) bout m ; ( of procession) tête f ; (of pier, river, valley, glacier, lake) extrémité f ; at the head of the stairs/page/list en haut de l'escalier/de la page/de la liste ; a letter with his address at the head une lettre avec son adresse en en-tête ; at the head of the queue en tête de la file d'attente ;9 Bot, Hort (of cabbage, lettuce) pomme f ; ( of celery) pied m ; ( of garlic) tête f ; to cut the dead heads off the roses couper les fleurs fanées des rosiers ;10 Comput, Elec (of computer, video, tape recorder) tête f ; reading head, playback head tête f de lecture ; writing head, recording head tête f d'écriture ;11 ( on beer) mousse f ;12 Med (on boil, spot) tête f ; to come to a head lit, Med mûrir ; fig [crisis, trouble, unrest] arriver au point critique ; to bring sth to a head Med faire mûrir ; fig précipiter [crisis, trouble, unrest] ; amener [qch] au point critique [situation] ;13 ( in plumbing) ( height of water) hauteur f de chute d'eau ; ( water pressure) pression f ; head of water colonne f d'eau ;14 Phys ( of steam) pression f, volant m de vapeur spec ; to have a good head of steam fig ( be progressing well) avoir le vent en poupe ;15 Geog cap m ;1 ( tossing coin) face f ; ‘heads or tails?’ ‘pile ou face?’ ; ‘heads!’ ‘face!’ ; ‘heads it is!’ ‘c'est face!’ ; heads I win/we go face je gagne/on y va ;C modif1 Anat [movement] de tête ; [injury] à la tête ; [covering, bandage] sur la tête ; Zool [markings, feathers] de la tête ;2 ( chief) [cashier, cook, gardener] en chef.D vtr2 ( be in charge of) être à la tête de [business, firm, delegation, committee, team] ; mener [expedition, inquiry, revolt] ; the inquiry headed by Inspector Lacôte l'enquête menée par l'inspecteur Lacôte ;3 ( entitle) intituler [article, chapter, essay] ; this paragraph is headed by a quotation ce paragraphe est précédé d'une citation ; to head a letter with one's address mettre son adresse en tête d'une lettre ; headed writing paper, headed stationery papier m à lettres à en-tête ;4 ( steer) diriger [vehicle] (towards vers) ; naviguer [boat] (towards vers) ; I headed the car for the sea j'ai pris le volant en direction de la mer ; he headed the sheep away from the cliff il a éloigné les moutons de la falaise ;5 Sport to head the ball faire une tête ; he headed the ball into the net il a marqué un but de la tête.E vi where was the train headed ou heading? dans quelle direction est-ce que le train allait? ; to head south/north Naut mettre le cap au sud/au nord ; he headed straight back into the room il est retourné tout droit dans la pièce ; it's time to head home ou for home il est temps de rentrer ; she headed across the dunes elle s'est engagée à travers les dunes ; look out! he's heading this way attention! il se dirige par ici! ; there's good luck heading your way ( in horoscope) la chance va vous sourire ; ⇒ head for.F - headed (dans composés) black-headed bird oiseau à tête noire ; red-headed boy garçon (aux cheveux) roux ; two-headed monster monstre à deux têtes.on your own head be it! à tes risques et périls! ; to go to sb's head [alcohol, success, praise] monter à la tête de qn ; you've won, but don't let it go to your head tu as gagné, mais ne te monte pas la tête ; to go off one's head ○ perdre la boule ○ ; are you off your head? tu as perdu la boule ○ ? ; to keep/lose one's head garder/perdre son sang-froid ; to be soft ou weak in the head ○ être faible d'esprit ; he's not right in the head ○ il a un grain ○ ; to laugh one's head off ○ éclater de rire ; to shout one's head off ○ crier à tue-tête ; to talk one's head off ○ ne pas arrêter de parler ; she talked my head off ○ all the way elle m'a cassé les oreilles ○ tout le long du trajet ; off the top of one's head [say, answer] sans réfléchir ; I can't think of anything off the top of my head rien ne me vient à l'esprit pour l'instant ; to give a horse its head lâcher la bride à un cheval ; to give sb their head lâcher la bride à qn ; to give sb head ● US tailler une pipe ● à qn ; to be able to do sth standing on one's head faire qch les doigts dans le nez ○ ; I can't make head (n)or tail of it je n'y comprends rien, ça n'a ni queue ni tête ; I couldn't make head (n)or tail of what she was saying je ne comprenais rien à ce qu'elle disait ; if we all put our heads together si nous nous y mettons tous ; so Louise and I put our heads together and… donc Louise et moi nous y sommes mis à deux et… ; the leaders put their heads together les dirigeants se sont consultés ; two heads are better than one Prov deux avis valent mieux qu'un.■ head for:▶ head for [sth]1 lit, gen se diriger vers ; Naut ( set sail) mettre le cap sur ; the car was heading ou headed for Paris la voiture se dirigeait vers Paris ; the ship was heading ou headed for New York le navire faisait route vers New York ; where were they heading ou headed for? dans quelle direction est-ce qu'ils allaient? ; we were heading ou headed for the coast when we broke down nous roulions en direction de la côte quand nous sommes tombés en panne ; to head for home prendre le chemin du retour ; to head for the whisky bottle foncer sur la bouteille de whisky ;2 fig courir à [defeat, victory] ; courir vers [trouble] ; to be heading for a fall courir à l'échec.■ head off partir (for, in the direction of, towards vers) ; he headed off across the fields il est parti à travers les champs ;▶ head off [sb/sth], head [sb/sth] off2 fig ( forestall) éluder [question] ; éviter [complaint, quarrel, rebellion] ; he headed her off onto a more interesting topic of conversation il a fait dévier sa conversation vers un sujet plus intéressant.■ head up:▶ head up [sth] diriger [department, team]. -
11 Personalmarketing
Personalmarketing n PERS personnel marketing, human resources marketing (gerichtet auf Personalbeschaffung) -
12 person-to-person
1 adverb∎ I'd like to speak to her person-to-person je voudrais lui parler en particulier ou seule à seul(conversation) personnel►► Marketing person-to-person approach approche f personnalisée;Telecommunications person-to-person call communication f avec préavis (se dit d'un appel téléphonique où la communication n'est établie et facturée que lorsque la personne à qui l'on veut parler répond)Un panorama unique de l'anglais et du français > person-to-person
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13 manager
Gen Mgta person who identifies and achieves organizational objectives through the deployment of appropriate resources. A manager can have responsibilities in one or more of five key areas: managing activities; managing resources; managing information; managing people; and managing himor herself at the same time as working within the context of the organizational, political, and economic business environments. There are managers in all disciplines and activities, although some may not bear the title of manager. Some specialize in areas such as personnel, marketing, production, finance, or project management, while others are general managers, applying management skills across all business areas. Very few jobs are entirely managerial, and very few exist without any management responsibilities. It is the capability to harness resources that largely distinguishes a manager from a non-manager. -
14 аккредитация маркетинг-партнеров
аккредитация маркетинг-партнеров
ОКОИ обязан предоставить маркетинг-партнерам аккредитацию в соответствии с Соглашением о маркетинговом плане и контрактами с Всемирными партнерами. Такие аккредитации предоставляются различным категориям персонала – от высшего руководства компаний до гостей, принимающих участие в программах приема почетных гостей, и оперативных сотрудников, предоставляющих услуги ОКОИ.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
marketing partner accreditation
OCOG must grant marketing partners accreditations as outlined in the MPA and TOP partner contracts. These accreditations will be applicable to various kinds of personnel - from senior executives, to guests participating in hospitality programs and to operations staff that provide services to the OCOG.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > аккредитация маркетинг-партнеров
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15 sale
(a) (act, event) vente f;∎ to work in sales travailler dans la vente;∎ for sale à vendre;∎ to put sth up for sale mettre qch en vente;∎ on sale en vente;∎ sale for the account vente à terme;∎ sale on approval vente à l'essai;∎ sale by auction vente aux enchères;∎ sale on CIF basis vente CAF;∎ sale at departure vente au départ;∎ sale by description vente sur description;∎ sale and lease-back cession-bail f;∎ sale at a loss vente à perte;∎ sales and marketing vente-marketing f;∎ sales and marketing department service m vente-marketing;∎ sales and marketing director directeur(trice) m, f des ventes et du marketing;∎ sale with option of repurchase vente avec faculté de rachat;∎ sale by order of the court vente judiciaire;∎ sale by private agreement vente à l'amiable;∎ sales and profit forecast prévision f des ventes et profits;∎ sale at a reduced price vente à prix réduit;∎ sale or return vente avec faculté de retour;∎ sale by sample vente sur échantillon;∎ sale by sealed tender vente par soumission cachetée;∎ sale as seen vente en l'étatsales account compte m des ventes;sales acumen sens m du commerce;sale agreement accord m ou protocole m de vente;sales analysis analyse f des ventes;British sales assistant vendeur(euse) m, f;sales audit audit m de vente;sales budget budget m commercial ou des ventes;sales campaign campagne f de vente;sales chart courbe f des ventes;American sales check ticket m de caisse;American sales clerk vendeur(euse);sales commission commission f de vente;sales consultant conseiller(ère) m, f commercial(e);sales contract contrat m de vente;sales counter comptoir m de vente;sales coverage couverture f du marché;sales department service m des ventes;sales director directeur(trice) commercial(e) ou des ventes;sales drive campagne de vente;sales effectiveness efficacité f des ventes;sales engineer agent m technico-commercial;sales equation équation f de vente;sales executive cadre m commercial;sales expansion développement m des ventes;STOCK EXCHANGE sales fee frais m pl d'achat ou d'acquisition;sales figures chiffre de vente;sales floor surface de vente;sales force force f de vente;sales forecast prévision des ventes;sales growth accroissement m des ventes;sales incentive stimulant m de vente;sales invoice facture f de vente;sales invoice ledger journal m factures-clients;ACCOUNTANCY sales ledger grand-livre m des ventes, journal des ventes;sales letter lettre f de vente;sales literature brochures f pl publicitaires;sales management direction f commerciale ou des ventes;sales manager directeur(trice) commercial(e) ou des ventes;sales meeting réunion f de représentants;sales monopoly monopole m de vente;sales network réseau m commercial ou de vente;sales note bulletin m de vente;sales objective objectif m de vente;sales orientation optique f vente;sales outlet point m de vente;sales performance efficacité de vente;sales personnel personnel m de vente;sales philosophy optique vente;sales pitch arguments m pl de vente;sales planning planification f des ventes;sales policy politique f de vente;sales potential potentiel m de vente;sales programme programme m des ventes;sales projection prévision des ventes;sales promoter promoteur(trice) m, f des ventes;sales promotion promotion f des ventes;sales promotion agency agence f de promotion des ventes;sales quota quota m de ventes;sales ratio ratio m des ventes;sales report rapport m ou relevé m de vente;sales representative représentant(e) m, f (de commerce), VRP m;sales research études f pl sur les ventes;sales response réaction f des ventes;sales room (for auction) salle f des ventes;sales schedule programme des ventes;American sales slip ticket m de caisse;sales staff personnel de vente;sales subsidiary filiale f de vente;sales support soutien m commercial;sales support staff personnel de soutien commercial;sales target objectif m de vente;American sales tax TVA f, taxe f à la valeur ajoutée;sales team équipe f de vente;sales technician agent m technico-commercial;sales technique technique f de vente;sales territory territoire m de vente;sales tool instrument m de vente;sales volume volume m des ventes;MARKETING sales wave vague f de vente(b) (at reduced prices) soldes m pl;∎ the sales les soldes;∎ I got it in a sale je l'ai acheté en soldesale price prix m soldé -
16 departamento
m.1 department.departamento de atención al cliente customer services (department)departamento de caballeros menswear departmentdepartamento de marketing marketing departmentdepartamento de personal personnel (department)2 administrative district.3 compartment (compartimento).4 flat(apartment). (Argentinian Spanish)5 apartment, flat.* * *1 (sección) department, section2 (provincia) district, province3 (de tren) compartment4 (de un objeto) compartment, section* * *noun m.* * *SM1) [de empresa, universidad] department2) [de caja, tren] compartment3) (Náut)4) LAm (=piso) flat, apartment (EEUU)* * *1)a) (de empresa, institución) departmentdepartamento de ventas/publicidad — sales/advertising department
Departamento de Inglés — Department of English, English Department
b) (provincia, distrito) department2) (AmL) ( apartamento) apartment (esp AmE), flat (BrE)* * *= department, office, arm.Ex. In some organisations microcomputers will be maintained (that is, mended) by a central computer department, but if this is not the case it may be necessary to take out separate maintenance contracts.Ex. The principal sprang up from her chair and began to perambulate with swift, precise movements about her spacious office.Ex. The author discusses the roles that various arms of the proposed structure can play to promote free flow of information = El autor describe las funciones que los diferentes departamentos de la estructura propuesta puede desempeñar para promover la libre circulación de la información.----* biblioteca de departamento = department library.* departamento de adquisiciones = acquisitions department.* Departamento de Agricultura de la Commonwealth (CAB) = Commonwealth Agricultural Bureaux (CAB).* departamento de atención al cliente = customer service department.* departamento de catalogación = cataloguing department, catalogue department, technical services department.* departamento de circulación = circulation department.* departamento de contabilidad = accounting department, accounting office.* Departamento de Defensa = Department of Defense.* departamento de defensa del consumidor = consumer protection department.* departamento de encuadernación = binding department.* Departamento de Financiación de las Universidades (UGC) = University Grants Committee (UGC).* departamento de formación = teaching unit.* departamento de investigación = research unit.* departamento de lectura "formativo-recreativa" = popular department.* departamento del gobierno = government office.* departamento de marketing = marketing department.* departamento de préstamo = circulation department.* departamento de préstamo interbibliotecario = interlibrary loan department.* departamento de procesos técnicos = processing department.* departamento de publicaciones = publishing arm.* departamento de sanidad = health department.* departamento de servicios técnicos = technical services department.* departamento de transportes = transport authorities.* departamento de urbanismo, el = building department, the.* departamento de ventas = sales team, sales department.* departamento universitario = academic department.* director de departamento = department head.* división en departamentos = departmentation.* * *1)a) (de empresa, institución) departmentdepartamento de ventas/publicidad — sales/advertising department
Departamento de Inglés — Department of English, English Department
b) (provincia, distrito) department2) (AmL) ( apartamento) apartment (esp AmE), flat (BrE)* * *= department, office, arm.Ex: In some organisations microcomputers will be maintained (that is, mended) by a central computer department, but if this is not the case it may be necessary to take out separate maintenance contracts.
Ex: The principal sprang up from her chair and began to perambulate with swift, precise movements about her spacious office.Ex: The author discusses the roles that various arms of the proposed structure can play to promote free flow of information = El autor describe las funciones que los diferentes departamentos de la estructura propuesta puede desempeñar para promover la libre circulación de la información.* biblioteca de departamento = department library.* departamento de adquisiciones = acquisitions department.* Departamento de Agricultura de la Commonwealth (CAB) = Commonwealth Agricultural Bureaux (CAB).* departamento de atención al cliente = customer service department.* departamento de catalogación = cataloguing department, catalogue department, technical services department.* departamento de circulación = circulation department.* departamento de contabilidad = accounting department, accounting office.* Departamento de Defensa = Department of Defense.* departamento de defensa del consumidor = consumer protection department.* departamento de encuadernación = binding department.* Departamento de Financiación de las Universidades (UGC) = University Grants Committee (UGC).* departamento de formación = teaching unit.* departamento de investigación = research unit.* departamento de lectura "formativo-recreativa" = popular department.* departamento del gobierno = government office.* departamento de marketing = marketing department.* departamento de préstamo = circulation department.* departamento de préstamo interbibliotecario = interlibrary loan department.* departamento de procesos técnicos = processing department.* departamento de publicaciones = publishing arm.* departamento de sanidad = health department.* departamento de servicios técnicos = technical services department.* departamento de transportes = transport authorities.* departamento de urbanismo, el = building department, the.* departamento de ventas = sales team, sales department.* departamento universitario = academic department.* director de departamento = department head.* división en departamentos = departmentation.* * *A1 (de una empresa, institución) departmentdepartamento de ventas/publicidad sales/advertising departmentDepartamento de Inglés Department of English, English Department2 ( Ferr) compartmentdepartamento de no fumadores no-smoking compartment3 (provincia, distrito) departmentCompuesto:State Department* * *
Multiple Entries:
Dep.
departamento
Dep.,◊ Dept. (Departamento) Dept
departamento sustantivo masculino
1
2 (AmL) ( apartamento) apartment (esp AmE), flat (BrE)
departamento sustantivo masculino
1 (de universidad, de empresa, territorial) department
2 Ferroc compartment
3 LAm (piso) flat
' departamento' also found in these entries:
Spanish:
adscribir
- contabilidad
- informatizar
- nido
- redacción
- secretaría
- unidad
- urgencia
- administración
- autónomo
- Dep.
- negociado
- rentar
- repartición
- sanidad
English:
bureau
- CID
- department
- Dept
- manager
- manageress
- personnel department
- purchasing
- sales department
- unit
- apartment
- college
- flat
- interior
- second
- solicitor
- state
- superintendent
- treasury
* * *departamento nm1. [en empresa, organización] departmentdepartamento de administración administration department;departamento de atención al cliente customer service department;departamento de compras purchasing department;departamento de contabilidad accounting o accounts department;departamento financiero finance department;departamento jurídico legal department;departamento de personal personnel department;departamento de ventas sales department2. [en tienda] department;departamento de caballeros menswear department3. [en universidad, centro de secundaria] department;Departamento de Historia Antigua Department of Ancient History4. [ministerio] ministry, departmentDepartamento de Estado State Department5. [de cajón, maleta] compartment6. [de tren] compartment7. [provincia, distrito] department* * *m1 department2 L.Am. ( apartamento) apartment, Brflat* * *departamento nm1) : department2) apartamento: apartment* * *1. (de empresa, grandes almacenes) department2. (de mueble, tren) compartment -
17 personal
personal ['pɜ:sənəl](a) (individual → experience, belief etc) personnel;∎ she tries to give her work a personal touch elle essaie de donner une touche personnelle à son travail;∎ my personal opinion is that he drowned personnellement, je crois qu'il s'est noyé;∎ you get more personal attention in small shops on s'occupe mieux de vous dans les petits magasins;∎ will you do me a personal favour? pourriez-vous m'accorder une faveur?(b) (in person) personnel;∎ under the personal supervision of the author supervisé personnellement par l'auteur;∎ the boss made a personal visit to the scene le patron est venu lui-même ou en personne sur les lieux;∎ we were expecting a personal appearance by the Prime Minister nous pensions que le Premier ministre ferait une apparition en personne;∎ personal callers welcome (sign) vente en gros et au détail(c) (private → message, letter) personnel;∎ personal and private (on letter) strictement confidentiel(d) (for one's own use) personnel;∎ to be careless about one's personal appearance négliger sa tenue;∎ this is for my personal use ceci est destiné à mon usage personnel(e) (intimate → feelings, reasons, life) personnel;∎ for personal reasons pour des raisons personnelles;∎ I'd like to see her on a personal matter je voudrais la voir pour des raisons personnelles;∎ just a few personal friends rien que quelques amis intimes(f) (offensive) désobligeant;∎ personal remark remarque f désobligeante;∎ there's no need to be so personal! ce n'est pas la peine de t'en prendre à moi!;∎ nothing personal! ne le prenez pas pour vous!, n'y voyez rien de personnel!;∎ it's nothing personal but… ça n'a rien de personnel mais…;∎ the discussion was getting rather personal la discussion prenait un tour un peu trop personnel∎ personal pronoun pronom m personnel2 noun►► personal accident insurance assurance f contre les accidents corporels;personal account Banking compte m personnel; Stock Exchange compte m de tiers; Accountancy compte m propre;familiar personal ad petite annonce□ f (pour rencontres);Finance personal allowance abattement m (sur l'impôt sur le revenu);Banking personal assets patrimoine m;Banking personal assets profile profil m patrimonial;personal assistant (of executive) assistant(e) m,f; (with secretarial duties) secrétaire mf de direction;personal belongings objets mpl personnels, affaires fpl;Sport personal best record m personnel;∎ he ran a personal best in the 200 m il a battu son propre record or record personnel sur 200 m;Telecommunications personal call appel m personnel ou privé;∎ is this a personal call? c'est personnel?;personal column petites annonces fpl (pour rencontres);∎ to put an ad in the personal column passer une petite annonce;Computing personal computer ordinateur m individuel ou personnel, PC m;personal computing informatique f individuelle;personal credit crédit m personnel;Computing personal digital assistant agenda m électronique de poche, assistant m numérique de poche;personal effects effets mpl personnels;personal estate biens mpl mobiliers personnels;personal foul (in basketball) faute f personnelle;Computing personal home page page f personnelle, page f perso;personal hygiene hygiène f corporelle;∎ he has a personal hygiene problem il ne doit pas se laver bien souvent;Banking personal identification number code m confidentiel (d'une carte bancaire);British Finance Personal Investment Authority = organisme chargé de surveiller les activités des conseillers financiers indépendants et de protéger les petits investisseurs;personal loan prêt m personnel, prêt m personnalisé;personal maid femme f de chambre;Marketing personal observation observation f en situation;personal organizer organiseur m; (electronic) agenda m électronique, organiseur m;Finance personal pension plan retraite f personnelle;personal possessions objets mpl personnels, affaires fpl;personal property biens mpl mobiliers personnels;Marketing personal selling ventes fpl personnelles;personal shopper acheteur(euse) m,f personnel(elle);personal stereo Walkman ® m, officially recommended term baladeur m;personal trainer entraîneur(euse) m,f personnel(elle);American personal watercraft scooter m des mers, jet-ski m;Banking personal withdrawal levée f de compte -
18 jefe
adj.chief, top.m.1 boss, principal, chief, manager.2 chief, chieftain, leader, ringleader.3 boss, woman in charge, headwoman, top woman.4 boss.* * *► nombre masculino,nombre femenino1 boss, head, chief3 PLÍTICA leader4 MILITAR officer in command5 (de una tribu) chief► interjección ¡jefe!1 familiar waiter!1 familiar the old lady, the wife\jefe de cocina chefjefe de estación station masterjefe de Estado Head of Statejefe de Estado Mayor Chief of Staffjefe de redacción editor in chiefjefe de taller foremanjefe de ventas sales managerjefe supremo commander-in-chief* * *(f. - jefa)noun1) boss2) head3) chief* * *jefe, -aSM / F1) (=superior) boss; (=director) head; (Pol) leader; (Com) manager; (Mil) officer in command; [de tribu] chief¿quién es el jefe aquí? — who's in charge around here?
jefe/a civil — Caribe registrar
jefe/a de almacén — warehouse manager/manageress
jefe/a de bomberos — fire chief, chief fire officer
jefe/a de cabina — (Aer) chief steward/stewardess
jefe/a de camareros — head waiter/waitress
jefe/a de cocina — head chef
jefe/a de equipo — team leader
jefe/a de estación — station master, station manager
jefe/a de estado — head of state
jefe/a de estado mayor — chief of staff
jefe/a de estudios — (Escol) director of studies
jefe/a de filas — (Pol) party leader
jefe/a de máquinas — (Náut) chief engineer
jefe/a de márketing — marketing manager
jefe/a de obras — site manager
jefe/a de oficina — office manager/manageress
jefe/a de personal — personnel manager
jefe/a de pista — ringmaster
jefe/a de plató — (Cine, TV) floor manager
jefe/a de producción — production manager
jefe/a de protocolo — chief of protocol
jefe/a de realización — (Cine, TV) production manager
jefe/a de redacción — editor-in-chief
jefe/a de sala — head waiter/waitress
jefe/a de taller — foreman
jefe/a de tren — guard, conductor (EEUU)
jefe/a de ventas — sales manager
jefe/a ejecutivo/a — chief executive
jefe/a supremo/a — commander-in-chief
2) [como apelativo]¡oiga jefe! — hey!, mate! *
sí, mi jefe — esp LAm yes, sir o boss
* * *a) ( superior) bossb) ( de empresa) manager; ( de sección) head; ( de tribu) chiefc) (Pol) leaderd) ( como apelativo) buddy (AmE colloq), mate (BrE colloq)* * *= boss [bosses, -pl.], chief, employer, chief honcho, top official, top position, head honcho, honcho, gaffer, leader.Ex. The dependence on bosses for recognition, rewards, and advancement breeds an artificiality of relationship, a need to be polite and agreeable.Ex. He subsequently served as chief of that Division, chief of the Serial Record Division, Assistant Director for Cataloging of the Processing Department, Director of the Processing Department, and Assistant Librarian of Processing Services.Ex. But we have an obligation to these students, to their future employers and colleagues, to society in general and to ourselves to ensure that our 'processing' makes an important difference.Ex. 'We should be more sympathetic and persuasive with the chief honchos'.Ex. Some who felt that many of the top officials in libraries and professional organizations were men.Ex. In spite of the preponderance of women in the profession 44 of 61 top positions are held by men.Ex. Only 17 percent of head honchos say research and development (R&D) drives innovation in their business, a new study has found.Ex. Of course, no one but a few honchos at IBM and Oracle know the real answer.Ex. Watford gaffer believes his team's home games hold the key to their ability to survive in the Premiership.Ex. The proud mother, as a result, had been a leader in the fight to establish a program for the 'gifted and talented' in the public school system.----* ¡cómo se nota que no está el jefe! = while the cat's away, the mice will play.* editor jefe = editor-in-chief.* jefa de oficina de correos = postmistress.* jefe de cocina = chef.* jefe de escuadrón = squadron leader.* jefe de espías = spymaster.* jefe de estado = head of state, chief of state.* jefe de facturación = billing clerk.* jefe de la tribu = tribal chief.* jefe del estado mayor = Chief of Staff.* jefe de los servicios de gestión del conocimiento = chief knowledge officer (CKO).* jefe de los servicios de información = chief information officer (CIO).* jefe del servicio de catalogación = cataloguing head.* jefe del servicio de referencia = reference head.* jefe de milicia = warlord.* jefe de oficina = office manager.* jefe de oficina de correos = postmaster.* jefe de personal = personnel officer, welfare officer, staff manager.* jefe de personal de la biblioteca = library personnel officer.* jefe de policía = chief constable, police chief.* jefe de prensa = press officer.* jefe de recursos humanos = human resource manager.* jefe de sección = section head.* jefe de taller = overseer.* jefe militar = army official, army officer.* muchos jefes y pocos trabajadores = too many chiefs and not enough Indians.* ser el jefe = be in charge, call + the shots, be the boss, call + the tune, rule + the roost.* * *a) ( superior) bossb) ( de empresa) manager; ( de sección) head; ( de tribu) chiefc) (Pol) leaderd) ( como apelativo) buddy (AmE colloq), mate (BrE colloq)* * *= boss [bosses, -pl.], chief, employer, chief honcho, top official, top position, head honcho, honcho, gaffer, leader.Ex: The dependence on bosses for recognition, rewards, and advancement breeds an artificiality of relationship, a need to be polite and agreeable.
Ex: He subsequently served as chief of that Division, chief of the Serial Record Division, Assistant Director for Cataloging of the Processing Department, Director of the Processing Department, and Assistant Librarian of Processing Services.Ex: But we have an obligation to these students, to their future employers and colleagues, to society in general and to ourselves to ensure that our 'processing' makes an important difference.Ex: 'We should be more sympathetic and persuasive with the chief honchos'.Ex: Some who felt that many of the top officials in libraries and professional organizations were men.Ex: In spite of the preponderance of women in the profession 44 of 61 top positions are held by men.Ex: Only 17 percent of head honchos say research and development (R&D) drives innovation in their business, a new study has found.Ex: Of course, no one but a few honchos at IBM and Oracle know the real answer.Ex: Watford gaffer believes his team's home games hold the key to their ability to survive in the Premiership.Ex: The proud mother, as a result, had been a leader in the fight to establish a program for the 'gifted and talented' in the public school system.* ¡cómo se nota que no está el jefe! = while the cat's away, the mice will play.* editor jefe = editor-in-chief.* jefa de oficina de correos = postmistress.* jefe de cocina = chef.* jefe de escuadrón = squadron leader.* jefe de espías = spymaster.* jefe de estado = head of state, chief of state.* jefe de facturación = billing clerk.* jefe de la tribu = tribal chief.* jefe del estado mayor = Chief of Staff.* jefe de los servicios de gestión del conocimiento = chief knowledge officer (CKO).* jefe de los servicios de información = chief information officer (CIO).* jefe del servicio de catalogación = cataloguing head.* jefe del servicio de referencia = reference head.* jefe de milicia = warlord.* jefe de oficina = office manager.* jefe de oficina de correos = postmaster.* jefe de personal = personnel officer, welfare officer, staff manager.* jefe de personal de la biblioteca = library personnel officer.* jefe de policía = chief constable, police chief.* jefe de prensa = press officer.* jefe de recursos humanos = human resource manager.* jefe de sección = section head.* jefe de taller = overseer.* jefe militar = army official, army officer.* muchos jefes y pocos trabajadores = too many chiefs and not enough Indians.* ser el jefe = be in charge, call + the shots, be the boss, call + the tune, rule + the roost.* * *jefe -famasculine, feminine1 (superior) boss2 (de una sección, un departamento) head3 (de una tribu) chief4 (de un partido, una banda) leaderCompuestos:● jefe/jefa de bomberosfire chief● jefe/jefa de cocinachef● jefe/jefa de departamentohead of department● jefe/jefa de estaciónstationmaster● jefe/jefa de Estadohead of state● jefe/jefa de Estado MayorChief of Staff● jefe/jefa de estudiosdirector of studies● jefe/jefa de filasgroup leader● jefe/jefa de gobierno(primer ministro) prime minister; (presidente) president● jefe/jefa de la guerrillaguerrilla leader● jefe/jefa de la oposiciónleader of the opposition● jefe/jefa de la policíachief of police● jefe/jefa de los espíasspymaster● jefe/jefa de máquinaschief engineer● jefe/jefa de negociadohead of section, head of department● jefe/jefa de oficinachief clerk, office manager● jefe/jefa de personalpersonnel manager● jefe/jefa de plantafloor manager● jefe/jefa de producciónproduction manager● jefe/jefa de productoproduct manager● jefe/jefa de redaccióneditor-in-chief● jefe/jefa de secciónsection head● jefe/jefa de seguridadchief of security● jefe/jefa de tallersupervisor, foreman● jefe/jefa de trenhead conductor, train manager ( BrE)● jefe/jefa de ventassales manager* * *
jefe◊ -fa sustantivo masculino, femenino, jefe sustantivo masculino y femenino
jefe de personal/ventas personnel/sales manager;
jefe de redacción editor-in-chief
( de sección) head;
( de tribu) chiefc) (Pol) leader;◊ jefe de Estado/gobierno head of state/government
jefe,-a sustantivo masculino y femenino
1 boss
Com manager
jefe de estación, station master
jefe de informativos, news editor
jefe de personal, personnel manager
jefe de redacción, editor-in-chief
jefe de ventas, sales manager
2 (líder) leader: es el jefe de la tribu, he's the chief of the tribe
jefe de Estado, Head of State
3 Mil comandante en jefe, commander-in-chief
' jefe' also found in these entries:
Spanish:
arder
- bailar
- bebida
- cabestro
- congraciarse
- definitivamente
- encima
- faltar
- gastar
- gusano
- jefa
- mondarse
- patrón
- patrona
- patrono
- quemada
- quemado
- redactor
- redactora
- sapo
- sheriff
- tal
- trinar
- abajo
- canciller
- citar
- comandante
- condición
- enfermero
- facultar
- mandar
- pensar
- plantear
- quedar
- rabiar
- robar
- salir
- ver
English:
absence
- abuse
- anybody
- approachable
- around
- ask for
- bluster
- boss
- busywork
- by
- by-product
- chancellor
- chief
- chieftain
- clear
- comeback
- cow
- deal with
- departmental
- deputy
- discount
- doormat
- edit
- even
- expect
- forceful
- foreman
- forge
- frustrated
- grievance
- guard
- head
- higher-up
- imagine
- in
- initially
- leader
- manager
- marshal
- mate
- of
- pass over
- pat
- pool
- postmaster
- promise
- Secretary of State
- sister
- staff nurse
- take over
* * *jefe, -a nm,f1. [persona al mando] boss;[de empresa] manager, f manageress; [líder] leader; [de tribu, ejército] chief; [de departamento] head; Milen jefe in-chief;Méx Famcomo jefe: entró a la oficina como jefe he walked into the office as if he owned the placejefe de bomberos fire chief;jefe de cocina chef;jefe de compras purchasing manager;jefe de estación stationmaster;jefe de Estado head of state;jefe del estado mayor chief of staff;jefe de estudios director of studies;Dep jefe de fila(s) team leader [driver or cyclist];jefe de gabinete chief of staff;jefe de gobierno prime minister;una reunión de jefes de gobierno a meeting of heads of government;jefe de policía police chief, chief of police, Br chief constable;jefe de prensa press officer;jefe de producción production manager;jefe de producto product line manager;jefe de protocolo chief of protocol;jefe de proyecto project manager;jefe de redacción editor-in-chief;jefe de sección departmental head o chief;jefe de ventas sales managerjefe, pónganos dos cervezas give us two beers, Br guv o US mac* * *3 Méx fam:mi jefe my dad fam ;mi jefa my mom fam* * *jefe, -fa n1) : chief, head, leaderjefe de bomberos: fire chief2) : boss* * *jefe n2. (de un grupo) head3. (de un partido, de una asociación) leader4. (de una tribu) chief -
19 Absatzposition
Absatzposition
market position;
• Absatzpotenzial sales potential;
• Absatzpreis selling (sales) price;
• Absatzproblem marketing problem;
• Absatzprodukt marketing product;
• Absatzprognose sales forecast;
• Absatzprogramm marketing program(me);
• Absatz- und Vertriebsprogramme marketing plan;
• Absatzprovision seller’s commission;
• Absatzprozess marketing process;
• Absatzquote sales (marketing) quota, sales proportion;
• Absatzregulierung market control;
• Absatzrichtung destination of goods sold;
• Absatzrisiko merchandising risk;
• Absatzrückgang letdown (decline, falling) in sales, sales decline (reduction);
• Absatzrückgang aufweisen to be on a downswing;
• Absatzschrumpfung decrease (decline) in sales, sales decline, dwindling sales;
• Absatzschwierigkeiten marketing (sales) difficulties;
• Absatzspezialist marketing specialist;
• mengenmäßiger Absatzspielraum potential market;
• Absatzstab sales force (people, personnel);
• Absatzstatistik marketing statistics, sales chart (statistics);
• Absatzsteigerung increase in sales, increased sales, sales increase;
• planmäßige Absatzsteigerung sales drive;
• Absatzsteuerung marketing control;
• Absatzstockung stagnation in trade, stagnant market, slowing down of sales;
• Absatzstrategie marketing strategy;
• Absatzstruktur marketing structure;
• Absatzstudie marketing investigation, market (marketing [research]) study;
• spätere Absatzstufe later stage in the commercial chain;
• Absatzsyndikat sellers’ cartel;
• Absatzsystem selling plan, marketing (distribution) system;
• Absatztagung sales convention;
• Absatztätigkeit marketing activity (functions);
• Absatztätigkeit fördern to bolster up marketing;
• Absatztechnik marketing technique;
• Absatztendenz sales trend, trend of the market;
• Absatzterminologie marketing terminology;
• Absatzübereinkommen marketing agreement;
• Absatzüberschuss marketing surplus;
• Absatzumfang sales volume, volume of trade;
• Absatzunternehmen sales agency, marketing institution;
• Absatzunterstützung marketing backing;
• Absatzvereinbarung marketing agreement, selling arrangement;
• Absatzvereinigung marketing cooperative (association);
• Absatzverfahren marketing procedure, distribution method;
• Absatzverhältnisse market[ing] conditions, market situation;
• erschwerte Absatzverhältnisse onerous selling conditions (process);
• Absatzverlagerung transfer of sales;
• Absatzverordnung (Agrarprodukte) marketing order;
• Absatzvertrag marketing contract;
• Absatzvertretung marketing (sales [promotion]) agency, distribution;
• Absatzvolumen sales volume, total sales;
• Absatzvorausschätzung sales forecast[ing];
• Absatzvorbereitung durch Vertriebsplanung merchandising (US);
• Absatzvorschau sales forecasting;
• Absatzvorschlag marketing proposal;
• Absatzweg trade (marketing) channels, channels of distribution (trade);
• ausschließlicher Absatzweg exclusive distribution;
• zweistufiger Absatzweg two-tier distribution channel. -
20 Vertriebsbüro
Vertriebsbüro n LOGIS distribution office, DO, dock operations, DO* * ** * *Vertriebsbüro
selling agency;
• sich immer mehr dem Vertriebsdenken zuwenden to grow in marketing mindedness;
• Vertriebsdirektor marketing director, merchandising manager;
• Vertriebseinrichtungen distribution equipment (facilities), marketing (sales) facilities, sales devices;
• Vertriebserfahrung[en] marketing know-how (experience);
• Vertriebsergebnis sales result;
• Vertriebsfachleute marketing people, distributive salesman;
• Vertriebsfachmann marketing specialist (man, economist, expert), distributive salesman;
• Vertriebsfeinheiten marketing touches;
• Vertriebsfirma distributing company;
• Vertriebsförderung sales promotion;
• Vertriebsfunktionen marketing functions;
• Vertriebsgebiet sales (trading) territory, distribution outlet;
• großräumiges Vertriebsgebiet large-scale distribution operation;
• Vertriebsgebiet erschließen to make up a market;
• Vertriebsgemeinkosten selling expenses;
• verrechnete Vertriebsgemeinkosten allocated sales overhead expenses;
• Vertriebsgemeinschaft sales combine (syndicate, group);
• Vertriebsgenossenschaft cooperative marketing association;
• Vertriebsgesellschaft trading (agency, marketing) company, sales organization (company, association), distributive enterprise, distributing agency, marketing subsidiary (corporation, US);
• Vertriebsgesetzgebung marketing legislation;
• Vertriebsgewinn sales profit;
• unabhängiger Vertriebshändler independent distributor;
• Vertriebsidee sales idea;
• Vertriebsingenieur salesman engineer, engineer salesman;
• Vertriebskalkulation sales estimate;
• Vertriebskanäle trade channels, channels and outlets;
• elektronische Vertriebskanäle electronic distribution channels;
• neue Vertriebskanäle aufbauen to develop new distribution channels;
• Vertriebskartell marketing cartel;
• Vertriebskaufmann sales promoter;
• Vertriebskenntnisse market skill;
• Vertriebskennzahlen distribution indices;
• Vertriebskontrolle sales progress (marketing) control, orderly marketing (US);
• Vertriebskosten cost (expense) of marketing, marketing (distribution, sales, selling) costs (expense), cost of sales, costs of distribution;
• Vertriebskostenanalyse distribution-cost analysis;
• Vertriebskunde marketing;
• Vertriebslager sales stock;
• Vertriebslagerbestände products for sale;
• Vertriebsleiter sales (distribution) manager, marketing director (manager), market functionary, (für Markenartikel) brand manager, (Verlagshaus) circulation manager;
• Vertriebsleitung marketing management;
• Vertriebslenkung controlled distribution;
• Vertriebsmaßnahmen marketing transactions;
• Vertriebsmathematik mathematics of distribution;
• Vertriebsmethoden distribution (sales, marketing, selling) methods;
• Vertriebsmitarbeiter sales force;
• Vertriebsmöglichkeiten distribution opportunities;
• Vertriebsmonopol sales monopoly;
• Vertriebsnetz distribution (sales) network;
• Vertriebsniederlassung sales (distributive) agency, branch sales office;
• Vertriebsorganisation sales (merchandising) organization, distributor;
• Vertriebs- und Kundendienstorganisation sales and service organization;
• Vertriebsorientierung marketing orientation;
• Vertriebspersonal marketing personnel;
• Vertriebsplan distribution (sales) plan;
• Vertriebsplanung marketing mix (US).
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